Jesse Amoroso


Cowtown Guitars is a vintage guitar shop located in Las Vegas, Nevada, Owner Jesse Amoroso has appeared as the vintage guitar expert on the History Channel’s hit reality television series Pawn Stars, since the series began airing.  Pawn Stars recently celebrated its 500th episode and looks forward to shooting another 100 episodes this year.

In addition to his work with Pawn Stars and his own shop Cowtown Guitars, Jesse also owns Exile on Main street, a Vintage clothing boutique in the Las Vegas Arts District with his wife Roxie Amoroso.  Jesse has been a local music mainstay for over 20 years, performing with bands like Crazy Chief, Pigagus and the Loud Pipes to name a few.

Jesse’s true passion is Vintage Guitars, if you have one you might be curious about, feel free to contact him directly for an in-hand appraisal or an opportunity to buy, sell or trade.

Below are some of the episodes and music videos Jesse has appeared in.

For more information and many more videos visit or email:

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